Program Description:

Marketing consists of making socioeconomic decisions and producing goods and services to consumption. Instruction is as specific as procedures for merchandising and as general as the creativity needed to develop an effective promotion. Application of skills in reading, writing, mathematics, critical thinking, inquiry-based, problem-solving and psychology is found throughout the curriculum. The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: downsizing, outsourcing, off-shoring, mergers, global competition, world markets, and technological innovations.

Prerequisites: Student may enroll without a high school diploma or high school equivalency assessment but will not be awarded a Certificate of Applied Studies without a high school diploma or high school equivalency assessment.
One year (540 clock hours)
Students are accepted yearly in August

Courses: Required Courses:

  • Business and Marketing Essentials
  • Marketing Principles I          
  • Marketing Applications
  • Hospitality and Tourism Marketing
Certifications: National Professional Certification in Customer Service; A*S*K Certification; (Fundamental Business Concepts, Fundamental Marketing Concepts, Concepts of Finance, Concepts of Entrepreneurship and Management); Brainbench Certification in Real Estate Finance; NOCTI Assessment in Recreation, Amusement, and Attractions

Sample Job Titles: Account Supervisor, Customer Service Representative, Salesperson, Sales Manager, Manager, Front Office Manager, Front Desk Manager, Food and Beverage Manager, Retail Salesperson, Travel Consultant, Real Estate Salesperson, Sales Agent, Event Planner


Raleigh County Board of Education - School Closings - WV Department of Education